UCL Spring Insight
As part of an insight programme here at Ambessa Play, we were joined by two students for a week; Ruth and Josiah. They undertook the roles of Marketing Intern and UX Intern. Here is a tiny snippet of what they had to say about their experience.
“This experience was especially rewarding since I was given an opportunity to contribute to a meaningful social mission in the exciting world of edtech while developing new skills.” - Josiah, UX Intern.
“Of the many things that I’ve learnt from this internship, time management and efficient communication stand out as the most important” - Ruth, Marketing Intern.
Throughout the week, I worked on Ambessa’s crowdfunding campaign as a UX intern. Since I was new to UX, I started off by researching UX principles, followed by examining successful campaigns and the similarities between them in order to build a connection with customers. I then designed multiple wireframes using Figma while placing emphasis on first impressions and other UX principles such as conversion rates and visual cues. After incorporating colors and fonts into my designs and receiving multiple rounds of feedback, I implemented this design using HTML and CSS code.
From learning UX principles and how to use Figma to actually implementing my design in code, this past week has been a wonderful learning experience overall. This experience was especially rewarding since I was given an opportunity to contribute to a meaningful social mission in the exciting world of edtech while developing new skills.
My internship experience with Ambessa Play was spread out over two weeks starting on the 30th of May. I took upon the role of Marketing Intern at the startup under the guidance and counsel of its founder, Sara. The first few days went into market research and helping develop the brand guidelines. This included analysing insights from previous posts, exploring similar pages and brands, and selecting two social media outlets to focus on during my internship. I chose to work on the company’s Instagram and LinkedIn profiles and design posts and captions for the same.
I used Canva to design the posts, keeping in mind the brand guidelines. This process was a real learning curve as I kept improving and changing the posts with feedback from Sara and further understanding of the brand colours, fonts and style. I made several posts ranging from fun STEM related activities to Edtech exploration.
Of the many things that I’ve learnt from this internship, time management and efficient communication stand out as the most important. Setting deadlines and working towards them increased my sense of responsibility. Talking to Sara and clearly listening to her feedback on my work helped me to increase the quality of my work and designs.
The past two weeks have been exciting as I got to create new and unique content and understand in some detail the functioning of a startup. Meeting and networking with Sara will have to be one of the highlights of this experience and I’m grateful for the opportunity I was given.